Italian lighting manufacturer Axolight hired Teikna Design to complete a total rebrand to be unveiled during the 2017 Milan Design Week. This work, which included a logo redesign, strategic repositioning, photo art direction, the website and catalogs, was driven by the idea that Axolight should no longer primarily target reps and dealers but rather appeal to specifiers and the design community. Previously, Axolight was perceived more as a product than a design-oriented brand—despite the company’s proven commitment to innovative design solutions and technology. This significant shift in focus required a radically different visual language, which was inspired by midcentury-modern style: basic geometric forms, vibrant colors, the font Futura and the strong, impactful use of graphic patterns.
source : How

Comments

Post a Comment

Popular posts from this blog

Image
Definetely mac,  It is great quality, all their blushes, bronzers, lip products , eye-shadows are VERY pigmented  Their eyesha Definetely  macintosh ,  It is  nice  quality, all their blushes, bronzers, lip  product  , eye-shadows  area unit   terribly  pigmented  Their eyeshadows  area unit   terribly  soft and not too  onerous  on your skin.  Their mascaras  build  your eyelashes look  pretend  (in  a decent  way)  Their brushes  area unit  soft,  and that they  last long!  And i  additionally  reccomend giving  a glance  at their "seasonal"  things , they  invariably   come back  up with new  restricted  lines like their "hey, saylor" or the "Marylin Monroe"  assortment  and  currently  have their  vacation  line  offered   purchasable .  The only things that  i'm  not  terribly   affected  with  area unit  their foundations. Personally,  I even have  had no  issues  with them,  however   a number of  my firends told  Main
Read more
Image
Caprese CAPRESE Caprese is another new  whole   that  is  foreign  and marketed in  Republic of India  by the  putative panjandrum  Industries. Caprese was launched in 2012. The  whole  entered the market to fulfil the gap between high  finish  luxury  product  and low priced inferior quality  purses . Caprese is marketed as a mid-premium  class  product. Caprese  purses   square measure   accessible  in over  a hundred  cities in  shops   in addition  as  panjandrum  Lounges  that   variety  around  four hundred . The  rating  of the  product   is additionally  competitive and starts from Rs  a pair of ,000 and goes up  until  Rs  seven ,000. The  homeowners expect that  within the   long-standing time  the sales of Caprese  can  equate the sales  of baggage   because the marketplace for   purses   is comparatively   huge . Baggit BAGGIT Baggit was launched  within the  year 1990 by  Nina  Lekhi.  at first   it absolutely was   sold-out  at INXS, Mumbai. In 2000 it  swollen
Read more
Image
Dance Plus  (tagline:  Ise Kehte Hain Dance ) is an  Indian   dance competition  reality television series, which premiered on 26 July 2015 and broadcast on  STAR Plus . The series is produced by  Frames Production  house. The auditions for the show were carried out in thirteen cities in India, between 3 June 2015 and 11 October 2015. The series is hosted by  Raghav Juyal , with  Remo D'Souza  as the Super Judge.  Dharmesh Yelande ,  Sumeet Nagdev  (season 1),  Punit Pathak  (from 2nd season) and  Shakti Mohan  are the mentors of the show. [1] Dance Plus  (tagline:  Ise Kehte Hain Dance ) is an  Indian   dance competition  reality television series, which premiered on 26 July 2015 and broadcast on  STAR Plus . The series is produced by  Frames Production  house. The auditions for the show were carried out in thirteen cities in India, between 3 June 2015 and 11 October 2015. The series is hosted by  Raghav Juyal , with  Remo D'Souza  as the Super Judge.  Dharmesh Yelande
Read more