life of Art

Be  daring  enough  to measure  life on your terms, and never, ever apologize for it. Go against the grain, refuse  to adapt , take the road less traveled  rather than  the well-beaten path. Laugh  within the  face of adversity, and leap before you look. Dance  as if   everyone  is  observance .The one  factor   that you just  have  that no-one  else has is you. Your voice, your mind, your story, your vision.  therefore  write and draw and build and play and dance and live as  solely   you'll . source: dance culture

Italian lighting manufacturer Axolight hired Teikna Design to complete a total rebrand to be unveiled during the 2017 Milan Design Week. This work, which included a logo redesign, strategic repositioning, photo art direction, the website and catalogs, was driven by the idea that Axolight should no longer primarily target reps and dealers but rather appeal to specifiers and the design community. Previously, Axolight was perceived more as a product than a design-oriented brand—despite the company’s proven commitment to innovative design solutions and technology. This significant shift in focus required a radically different visual language, which was inspired by midcentury-modern style: basic geometric forms, vibrant colors, the font Futura and the strong, impactful use of graphic patterns. source :  How